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Squeezing onto Washington Ave in the South Beach party area, Miami will be the latest addition to the international LOVE Group joining last year’s “Love Ibiza” and countless other locations around the world.
With two huge dance rooms, the LOVE Bar and a rooftop terrace, the Miami location will have a total of 4,000 square feet, a 400 person capacity, dance floor, VIP lounge area and some expensive sound and light systems.
The Love Group started in 2001 with “Love London,” and became infamous for international Djs and hedonistic, all night parties. What’s a clubber to do but spread the love all around?
The Love brand’s founder grew from the early Acid house and rave scene of the late ‘80s to form his empire “promoting harmony between Club and customer and to nurture a warm and friendly connection guest to guest; inspiring social responsibility benefiting the local and global communities; and creating a modern environment of beauty, style and etiquette.”
Big words for a small scene, but their continual emphasis on “style, fashion, entertainment, and etiquette” is still attracting everyone from jetsetters to House freaks, electro lovers to Jaava punks, at least enough to keep on spreading.
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